Oct 20
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Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality

There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality. Please visit Search Engine Land for the full article.

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Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality

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